Puszysta modelka reklamuje sportową odzież

wtorek, 5 grudnia 2017 (14:05)

Modelka z nadwagą w kampanii odzieży sportowej. Czy reklama z puszystą kobietą w roli głównej skutecznie przyciągnie uwagę?

Amerykańska firma odzieżowa zatrudniła modelkę z nadwagą do projektu fotograficznego. Sesja zdjęciowa oburzyła niektórych internautów. Uważają bowiem, że ubrania sportowe powinny być prezentowane przez wyrzeźbione sportsmenki. Niektórzy są zachwyceni projektem z udziałem puszystej kobiety. Twierdzą, że jest to wspaniała promocja odzieży dla otyłych osób, którzy odczuwali dyskomfort w sportowych ubrań.

A wam, jak się podoba sesja z udziałem puszystej modelki?

"The key to a more active lifestyle isn’t pain, its love. Find movement you enjoy and working out won’t feel like a task- it will feel like a gift." -@glitterandlazers #plussizefashion #plussize #bcgplus

A post shared by Academy Sports + Outdoors (@academy) on Nov 20, 2017 at 10:14am PST

"I spent 25 years waiting to be active. Now I will spend 25 more helping people of all sizes see the benefits of moving more. For plus size women, finding active wear that fits and is available in-store is nearly impossible. This single challenge is one of the greatest barriers to plus size women becoming active. With the launch of BCG Plus, Academy is offering a whole new group of women the opportunity to move more." - Thank you, @glitterandlazers, for taking over our Instagram today! #plussize #plussizefashion #bcgplus

A post shared by Academy Sports + Outdoors (@academy) on Nov 20, 2017 at 11:59am PST

#sponsored I’m @Glitterandlazers and I’m going to be taking over the Academy Instagram today! I’m a plus size runner, yogi and dog mom. I’m also super excited to show you @academy’s new plus size active wear, BCG Plus! This new line is the perfect mix of comfort and performance for the plus size girl on the go, like me. #plussizefashion #bcgplus #plussize

A post shared by Academy Sports + Outdoors (@academy) on Nov 20, 2017 at 6:07am PST

Guess what?! Tomorrow, 11/20, @glitterandlazers will take over our Instagram account to share her thoughts on our new BCG Plus line. More from Anna below: . ・・・ I am so excited to be partnering with @Academy on the launch of their new plus size activewear BCG Plus. Let’s quickly talk about why this is so important. For many people when starting a fitness journey, a sporting goods store is the first place they think to buy workout gear. Imagine what happens when a plus size woman does just that, and finds nothing in her size? An opportunity to find joy in movement is lost. I am so happy Academy recognized this need and is now providing affordable plus options in store and online at academy.com. To celebrate on Monday, November 20th, I’ll be taking over @Academy on Instagram and sharing some of my favorite looks from the new collection. I’ll also be answering your questions on fit, how to get started moving, and well- just about anything. See you there! #fitness #plussize #fitspo #plussizefitness #psblogger #ad #training #workout

A post shared by Academy Sports + Outdoors (@academy) on Nov 19, 2017 at 7:00am PST